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STRATEGIC INSIGHTS: MEMBERSHIP & AMENITY PLANNING

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STRATEGIC INSIGHTS: MEMBERSHIP & AMENITY PLANNING

WHERE: Cottonwood Country Club
WHEN: Tuesday, April 15th at 8:30am
COST: $55/person and includes coffee social, education and lunch.

OVERVIEW: Are you contemplating enhancing existing amenities or expanding with new amenities? Do you have a solid understanding of how existing amenities are utilized? How can you gain insight into the financial impacts of enhancements or expansions, both from capital, operational, and ongoing maintenance planning?
Do you have a deep understanding of your membership lifecycle and how they derive value from their membership experience?  Kelly Simons and Martin Tzankov with GGA Partners will be providing key industry stats and information.  

TIMELINE: 
9:00am - 9:30am: Coffee and very light breakfast social and networking
9:30am-11:00am: Amenity Trends and Their Financial Impact" - Kelly Simons from GGA Partners
11:00am -12:00pm lunch and meeting dismissed

RSVP: Please login and RSVP via the Chapter website or by emailing our Managing Director at [email protected]

ABOUT THE SPEAKERS: 
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Kelly Simons, Director 

Kelly Simons is a GGA Director specializing in strategy, operations, and governance, bringing over a decade and a half of operational experience. She most recently served as the Chief Executive Officer of an exclusive, private, 4,600-acre ski-in/out community in the heart of Park City, Utah. Under her leadership for over a decade, she provided a vision, strategic long-term planning, innovative problem solving, financial stability, significant organizational growth, and built strong external relationships. Kelly earned her MBA through the Executive Program at The University of Utah in 2022 while leading an organization full-time.

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​Martin Tzankov. Director 
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Martin is a Director with GGA with over 10 years of professional experience in the club industry. During his time at GGA Partners, Martin has worked with private clubs to navigate complex challenges through in-depth business analysis and deliver strategic solutions. Martin has extensive experience in membership data analysis and developing successful membership strategies at both member-owned and for-profit clubs around North America. 
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  • Home
  • About Us
    • Affiliate Partnerships
  • Store
  • MEMBERSHIP
    • New Members
    • Member Photos
  • CAREER OPPORTUNITIES
  • Boards & Committees
  • EVENTS
    • Meeting Minutes
    • Payment
  • Login
  • Logout
  • Member Central
  • Update Password
  • September 2025 meeting