FALL CONFERENCE
OVERVIEW: Join us in St. George, UT where the weather in November is temperate and sunshine is prevalent. Combined with fantastic speakers, a magic and comedy show with the infamous, Deny Corby and our 2026 Installation of Officers, lots of CE credits for attendees, networking opportunities and loads of fun!
Bring your staff, spouse and family, but don't miss this one! Thank you, Chad Pettingill for allowing the Chapter to use the Ledges Golf Club as a Retreat, education facility and play your amazing golf course! This is a great destination to incorporate a little adventure or mini-family vacation as there is so much to do and see in St. George.
WHEN: November 3rd - 4th, 2025.
WHERE: The Ledges Golf Club, St. George, UT
COST: $195/person and $75/spouse. Includes education, dinner, drinks and comedy and magic show Monday evening + education and light breakfast and lunch on Tuesday. The spouse rate includes the Magic and Comedy show + dinner and drinks. Great value!
Bring your staff, spouse and family, but don't miss this one! Thank you, Chad Pettingill for allowing the Chapter to use the Ledges Golf Club as a Retreat, education facility and play your amazing golf course! This is a great destination to incorporate a little adventure or mini-family vacation as there is so much to do and see in St. George.
WHEN: November 3rd - 4th, 2025.
WHERE: The Ledges Golf Club, St. George, UT
COST: $195/person and $75/spouse. Includes education, dinner, drinks and comedy and magic show Monday evening + education and light breakfast and lunch on Tuesday. The spouse rate includes the Magic and Comedy show + dinner and drinks. Great value!
EDUCATION OVERVIEW:
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"Best Practices: Laying the Ground Work for Establishing Guidelines for Committees." - Michael Smith, KK&W.
"Best Practices: Laying the Ground Work for Establishing Guidelines for Committees." - Michael Smith, KK&W.
This education session will be centered on four main areas critical to effective governance and long-term success. Informed Leadership will ensure that board members are educated, prepared, and aligned in their decision-making. Strategic Stewardship will emphasize responsible capital planning, innovation, and clarity of board and committee roles. Empowered Management and Team will focus on attracting, retaining, and developing top talent while ensuring effective performance systems are in place. Finally, Compelling Member Experiences will highlight the importance of aligning with the club’s mission, vision, and values to drive satisfaction, loyalty, and relevance. Together, these focus areas will create a foundation for strong governance, clear leadership alignment, and a thriving club community.
Learning Objectives:
This education session will be centered on four main areas critical to effective governance and long-term success. Informed Leadership will ensure that board members are educated, prepared, and aligned in their decision-making. Strategic Stewardship will emphasize responsible capital planning, innovation, and clarity of board and committee roles. Empowered Management and Team will focus on attracting, retaining, and developing top talent while ensuring effective performance systems are in place. Finally, Compelling Member Experiences will highlight the importance of aligning with the club’s mission, vision, and values to drive satisfaction, loyalty, and relevance. Together, these focus areas will create a foundation for strong governance, clear leadership alignment, and a thriving club community.
Learning Objectives:
- Analyze governance practices and identify opportunities for improvement in board and management alignment.
- Apply best practices in leadership, stewardship, and member engagement to strengthen organizational effectiveness.
- Evaluate the club’s strategic priorities and develop actionable goals that ensure long-term success.
"Owning Your Space: From Guests, Team, and You – designing and maintaining spaces that enhance the food and beverage experience. " - Carrie Eyler, Boelter.
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We will be talking about tactical ways to improve space/flow/operations as well as what to think about if you have an opportunity to be involved with a remodel/renovation.
"Make it Personal: Communication Strategies to Improve Member Loyalty" - Shanna Bright, MembersFirst
In today’s world of instant communication and endless options, personalization isn’t just a nice-to-have — it’s essential. Members of private clubs expect experiences and communication that reflect their unique preferences and needs. Personalized communication and tailored member experiences not only create a sense of value but also build lasting loyalty. This session will provide content and strategies every General Manager, and department director requires to effectively communicate with members, and increase member participation. Plan to attend the webinar as a team and let the ideas spark discussions as to how your club can make it personal.
Learning Goals:
Learning Goals:
- Why personalization remains one of the top marketing trends.
- Develop a personalized communication strategy to effectively connect with your members.
- Review examples from other clubs and industries to determine what may work at your club and to inspire new ideas.
ABOUT SHANNA BRIGHT
MembersFirst Client Development Executive - West Coast
Many of you know Shanna Bright from her educational sessions and webinars through Private Clubs Online. Shanna has been a valuable resource for private clubs, providing education, strategy, and training in membership, marketing, and communications. As a frequent speaker at club industry conferences like CMAA, PCMA, and ACCP, her insights continue to shape how clubs approach digital engagement.
Shanna joined the MembersFirst team as the Client Development Executive for the West Coast in January of 2025. With her industry expertise and deep understanding of club culture, she is a valuable resource for private clubs looking to enhance their digital presence and member engagement.
MembersFirst specializes in luxury, custom web design that ensures a club’s digital presence reflects its brand and prestige. With modern tools designed for efficiency—seamless app experiences, intuitive admin features, and personalized member engagement—MembersFirst is redefining what clubs should expect from their digital presence.
MembersFirst Client Development Executive - West Coast
Many of you know Shanna Bright from her educational sessions and webinars through Private Clubs Online. Shanna has been a valuable resource for private clubs, providing education, strategy, and training in membership, marketing, and communications. As a frequent speaker at club industry conferences like CMAA, PCMA, and ACCP, her insights continue to shape how clubs approach digital engagement.
Shanna joined the MembersFirst team as the Client Development Executive for the West Coast in January of 2025. With her industry expertise and deep understanding of club culture, she is a valuable resource for private clubs looking to enhance their digital presence and member engagement.
MembersFirst specializes in luxury, custom web design that ensures a club’s digital presence reflects its brand and prestige. With modern tools designed for efficiency—seamless app experiences, intuitive admin features, and personalized member engagement—MembersFirst is redefining what clubs should expect from their digital presence.
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GENERAL TIMELINE:
Monday, November 3rd at the Ledges Golf Club
3:45pm - 4:00pm: Check-in
4:00pm-5:30pm: "Best Practices: Laying the Ground Work for Establishing Guidelines for Committees." - Michael Smith, KK&W.
5:30pm-5:45pm: Installation of 2026 Officers
5:45pm - 6:15pm: Cocktails and networking - Cocktails sponsored by Robot Coupe
6:15pm -7:00pm: Dinner
7:00pm - 8:30pm: Magic and Comedy with Denny Corby
Tuesday, November 4th at the Ledges Golf Club
8:30am - 9:00am: Light Continental Breakfast and Social
9:00am -10:15am: "Owning Your Space: From Guests, Team, and You – designing and maintaining spaces that enhance the food and beverage experience. " - Carrie Eyler, Boelter.
10:15am-11:15am: "Make it Personal: Communication Strategies to Improve Member Loyalty" - Shanna Bright, MembersFirst
11:15am -12:00pm: Lunch
12:20pm -1:00pm: Tee times and optional golf (included in the price). Please RSVP for golf so that we have accurate numbers. Space is limited. Chapter members will have first priority for tee times.
ATTIRE: Business casual or Country Club attire.
Monday, November 3rd at the Ledges Golf Club
3:45pm - 4:00pm: Check-in
4:00pm-5:30pm: "Best Practices: Laying the Ground Work for Establishing Guidelines for Committees." - Michael Smith, KK&W.
5:30pm-5:45pm: Installation of 2026 Officers
5:45pm - 6:15pm: Cocktails and networking - Cocktails sponsored by Robot Coupe
6:15pm -7:00pm: Dinner
7:00pm - 8:30pm: Magic and Comedy with Denny Corby
Tuesday, November 4th at the Ledges Golf Club
8:30am - 9:00am: Light Continental Breakfast and Social
9:00am -10:15am: "Owning Your Space: From Guests, Team, and You – designing and maintaining spaces that enhance the food and beverage experience. " - Carrie Eyler, Boelter.
10:15am-11:15am: "Make it Personal: Communication Strategies to Improve Member Loyalty" - Shanna Bright, MembersFirst
11:15am -12:00pm: Lunch
12:20pm -1:00pm: Tee times and optional golf (included in the price). Please RSVP for golf so that we have accurate numbers. Space is limited. Chapter members will have first priority for tee times.
ATTIRE: Business casual or Country Club attire.
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Optional golf, hiking or other adventure activities during your stay.
Hiking Recommendations:
1) Hike the Anasazi Valley Trail (easy) and check out the petroglyphs. NOTE: This trail is not in Snow Canyon State Park.
2) Hiking the trails in Snow Canyon. Favorites include: The Butterfly Trail (moderate), The Lava Flow Trail (moderate), Snow Canyon (moderate), Petrified Sand dunes trail (easy), and Jenny's Canyon (very easy and short slot canyon).
3) Owen’s Loop Trail (moderate). In the Red Cliffs National Conservation Area
4) Sand Hollow State Park: www.sandhollowrentals.com/
5) Rent e-bikes through Snow Canyon https://snowcanyonebike.com/
6) Hike Zion National Park
LODGING: There are many great (very reasonably priced) accommodations within the Ledges Golf Club community. Those attending the meeting can receive a 10% discount on lodging within the Ledges Golf Club by using the link: www.ledges.com and entering the code: CMAA10.
REGISTRATION: Utah Chapter members and their guests may register via our online event registration. Non-Chapter members who wish to attend may register directly with our Executive Director, Cortney Murphy at: [email protected]
Hiking Recommendations:
1) Hike the Anasazi Valley Trail (easy) and check out the petroglyphs. NOTE: This trail is not in Snow Canyon State Park.
2) Hiking the trails in Snow Canyon. Favorites include: The Butterfly Trail (moderate), The Lava Flow Trail (moderate), Snow Canyon (moderate), Petrified Sand dunes trail (easy), and Jenny's Canyon (very easy and short slot canyon).
3) Owen’s Loop Trail (moderate). In the Red Cliffs National Conservation Area
4) Sand Hollow State Park: www.sandhollowrentals.com/
5) Rent e-bikes through Snow Canyon https://snowcanyonebike.com/
6) Hike Zion National Park
LODGING: There are many great (very reasonably priced) accommodations within the Ledges Golf Club community. Those attending the meeting can receive a 10% discount on lodging within the Ledges Golf Club by using the link: www.ledges.com and entering the code: CMAA10.
REGISTRATION: Utah Chapter members and their guests may register via our online event registration. Non-Chapter members who wish to attend may register directly with our Executive Director, Cortney Murphy at: [email protected]